PROFILES OF POWER
Delfin Lee, Megabuilder
He founded a company from scratch, and is today one of the country’s biggest terms of realty development. Being President and CEO of Globeasiatique Realty Holdings Corporation, Delfin “DL” Lee has influenced albeit even changed, thousands of lives by building homes for them. Whether they are high rise condominiums dotting Metro Manila skylines or low cost houses in San Mateo, Rizal, DL has proven that he is one mega builder and mega achiever for he stirred his company into the competitive position it enjoys today.
Kosmo Sentral: “We are looking at the Enclave right now, is this Globeasiatique first venture in Pampanga?
Delfin Lee: “yes it is, we build The Enclave at Friendship highway to give a breath of life to this place. This is a thorough fare, our gateway to Subic, to Clark and the airport. We plan to have a haven of sort --- a new commercial hub that will challenge downtown Balibago. One of Enclave’s selling points is that we have wide roads and a maple parking areas. This place is more accessible if we are talking about the large expat community too. We already have a couple of locators here, namely, Pier One, Beverly Hills, Jollibee and Tim Yap is going to operate probably the most high and disco house Angeles has ever seen called “The Manri on.” This is our way of initiating how things should be done.”
KS: Angeles City has never seen anything so good as far as property development is concern. You lit literally redrawn the town’s landscape. What gave you initiative even inspiration to do so?
Lee: “the ambiance that you create, this is just a part of the overall package of how Globe Asiatique does things. We could assure you if you ordered a Toyota… you will get nothing less. It’s our word to the clients that counts most to us. Other developers, they sell you a drawing, even ideas that never materialize. We don’t want to known as that, in everything we do, we always aspire to do better. The Enclave is just a start.”
KS: “right now we’ve heard you’re starting Xevera. What make Xevera different from The Enclave?
Lee: Well, The Enclave was meant for the high-end market. We have drawn it to be a sort of Forbes Park in Angeles City. Xevera is for the middle and low-end market, but we must look closely. Everything about Xevera is high-end. That only thing that’s cheap over there were the houses… they cost Php 750.00 only. Now that’s very, very cheap for a townhouse. Xevera would become prototype community should be a showcase. What we are trying to prove is that we can do things fast… and better. When Xevera got be completed, people would just be surprised that the small city actually rose from the grounds of Bacolor without pre-selling. In a way we shall repopulate Bacolor as everything from a high-tech town hall, a 20 million peso church, market, a science school, commercial area, even transportation, would all be there…ready for occupancy.”
KS: “What’s so special about Xevera in comparison with other low-cost property aside from the jaw-dropping amenities, you’ve promised to deliver?”
Lee: “The same management team of the Enclave team shall handle Xevera policies I told you,
This is a prototype community on how a community should be: harmonious, safe, and clean. If we have trouble makers who are noisy and indulge too much on drinking, the management can re-buy the house and expel them from the community so as not to compromise other people’s well-being. That’s just one example of how we will do things over there. No other developer can promise you that. Another thing, there is a new development concerning housing loan today, PAG-IBIG has set a low interest scheme of 7% from a high 16%. This has never happened before. By reducing interest rates, we had made our houses more affordable. Xevera’s monthly amortization is only 5,000 Php on average. For a townhouse which you will eventually own, that’s a steal. This will make renting a house like flushing money down the drain. A logical man, when he sees Xevera, would be left with no opinion but to buy a home there.”
KS: “You always do things unconventionally… even enviably. What’s the business secret?”
Lee: “Globe Asiatique will always do things based on market demand. To put it in Filipino.. ’kami ang mga pang asar.’ We listen closely to market – then we set market trends based on clients’ need. People work hard for their money, so when they invest in a home, that’s their sweat and blood at stake. They deserve nothing less in the best… value for money speaking.”
KS: ”You poured big investments in Pampanga. Is it just instinct to invest money, a business stroke, or anything that gave you a vote of confidence on Pampanga?”
Lee: (laughs)”You could say I’m in love with a Kapampangan, and with Pampanga. The Kapampangans have high degree of culture. The Kapampangans are industrious, loves fun, loves life. You please a Kapampangan, and then you could please all. Business stroke? I guess that’s another reason too. It is standing right before their very eyes and many businessmen don’t see it. Pampanga and Region 3 were set to be the most dynamic region in the country in the coming years… the only challenge to Metro Manila. With enthusiasm, I’m looking forward for things to happen – and I’m making it happen now.”